Grappling with today’s B2B Buyer’s Journey is Key to Win in Marketing for B2B - Virtual CMO Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the dif

read more

B2B Marketing - Virtual CMO Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

read more

Mastering today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Interview with Mark Donnigan

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the dist

read more

Marketing for the Buyer’s Journey - Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

read more